Lesson 2: Listen, listen, and listen to users/customers, and then listen again…don’t just talk.
One reason start-ups make things that nobody wants to buy is that entrepreneurs don’t get out and engage users, buyers, or people who represent other key stakeholder groups. When they do, they often ask leading questions and "confirmation bias" helps them hear what they want and discount what they don’t like. As “experts”, they often spend more time telling their story or selling than listening, observing, and probing. Successful entrepreneurs are out observing, talking, working, and listening to users and customers constantly, soaking-up what users and buyers actually do, understanding who benefits from a potential solution, and how big an impact that solution might make.
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Tips for early customer development interviews.
This is guide helps people learn how to talk to their real or potential customers.
Customer Discovery: Interviewing Tips
This presentation aims to share tips for conducting productive interviews and techniques for
asking the right questions to help you get the information you need from those who matter
most... your customers.