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Lesson 5: Be paranoid. Explore what will “kill” your business.

Entrepreneurs tend to be optimistic by nature and believe they can find a way to overcome most any challenge. They develop clear arguments which they can quickly rattle-off to explain why their idea or business is going to work. However, investors are good at uncovering why a business will not succeed. Rather than deflecting or rejecting arguments they hear as to why they will not succeed, successful entrepreneurs absorb all the reasons they may fail and develop strategies tp manage risk. They build strong defenses to prevent their business from failing in addition to building on strengths.

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Resources

Avoiding Deal Killers

In today’s environment, even promising healthech innovations fail to get investments from financially

motivated investors. As a result, solutions do not survive the so-called Valley of Death. There are

numerous good reasons why investors choose not to invest. In many cases, it is because the innovator

did not anticipate and prepare a response to a question about a particular risk. This can be traced back

to the fact that innovators often fail to put themselves in an investor’s shoes. Doing so is critical to

understanding why they may not invest in their solution—the “deal killers”.

Designing Successful Killer Questions: NumberOne

This case study outlines two killer experiments developed during the CIMIT CRAASH course
to address potential deal killers posed from CIMIT’s Accelerator Executives who’s role is to
provide experienced mentorship throughout the course. 

The Killer Question(s) and Associated Experiment(s)

This presentation aims to show how to eliminate risk and prove your innovation will improve
upon the current situation.